What are you looking for?
Is it the telephone
everybody is using, drinking the soda everybody buys, the movie which has
become a blockbuster?
Were the
previous options average trying to reach average people or were those options unique?
If they were unique how come it attracted so many?
In general,
when we are trying to fit in and following others, most likely we are looking
for average.
We do not
need average; we need people who are kind enough to share unique products or services
that will serve the few because these small group really cares.
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